Under the guidance of FlyteVu, turn the Dawg House Saloon at Resorts World Las Vegas into a five-day Ashley Furniture brand activation for Super Bowl LVIII fans leading up to and including Game Day.
project parameters
the challenge
Fabricate, ship, and install freestanding branded touchpoints outside and throughout the space to draw a crowd for a concert series and to lounge on product without compromising guest safety or permanent finishes of the saloon.
what
we did
Technical Design
Scenic Fabrication
Finishing
Lighting Integration
Graphics
Installation
solution
description
Custom branded grand arched entryway, football display wall, hanging signage, scenery for a main stage, and sports lounge stocked with leather furniture from Ashley Furniture.