Ashley House Super Bowl 2024

our work

project
description

Under the guidance of FlyteVu, turn the Dawg House Saloon at Resorts World Las Vegas into a five-day Ashley Furniture brand activation for Super Bowl LVIII fans leading up to and including Game Day.

project parameters

the
challenge

Fabricate, ship, and install freestanding branded touchpoints outside and throughout the space to draw a crowd for a concert series and to lounge on product without compromising guest safety or permanent finishes of the saloon.

what

we did

  • Technical Design
  • Scenic Fabrication
  • Finishing
  • Lighting Integration
  • Graphics
  • Installation

solution

description

Custom branded grand arched entryway, football display wall, hanging signage, scenery for a main stage, and sports lounge stocked with leather furniture from Ashley Furniture.