our work
project
description
This multi-day, six-room retail and lifestyle environment was designed by one of the biggest names in sports apparel to empower young female athletes in Philadelphia, PA. The activation was created to instill confidence and get girls hyped for game day through immersive activities like finding a game-day hairstyle, writing words of affirmation, choosing a sports bra, and picking the perfect walk-out song.
project parameters
the
challenge
Downtown FabWorks was tasked with fabricating an immersive, travel-ready brand experience incorporating a variety of applications for clean, high-quality finishes. The project called for more than technical expertise. It needed a team fluent in the fast-paced world of sports industry marketing, with the ability to seamlessly integrate A/V, fabrication, and logistics into one cohesive experience. Every element had to meet rigorous brand standards without compromise—and we delivered.
